Producing SEO Friendly content is a constant challenge for marketers. After all, there are a series of requirements and good practices that need to be followed. Therefore, many content producers do not have the technical knowledge or the necessary tools to develop them. A survey carried out by SEMrush reveals that 46% of marketers consider SEO performance fundamental to the … Read more
Link Building is part of SEO strategies and seeks greater visibility of content in the digital environment, as well as increasing the relevance and authority of a domain or page in search engines, through gaining backlinks . In other words, other companies pointing links to your website, recommending your content. The main objective of this practice is to increase and strengthen the authority and relevance of a domain or specific … Read more
Content does not gain authority and positioning overnight. Ranking involves several factors that take time to generate results, such as search engine optimization ( SEO ). With this in mind, creating materials that maintain relevance for a long time should be part of the Content Marketing strategy . These materials are excellent assets to increase your chances of success in search … Read more
Breadcrumbs are a valuable navigation feature for businesses looking to accelerate their SEO and digital marketing results . This “trail” shows your website user the entire path they took to reach the current page. The feature is an excellent way to improve the user experience and position content on Google. Through breadcrumbs, your domain categories and subcategories and strategic keywords … Read more
Bing was created by Microsoft in 2009 and occupies only second place among search engines. However, due to user experience improvements and the integration of GPT Chat, this reality has great potential to change. Professionals who work with Digital Marketing and SEO must pay attention to this change in user behavior. To achieve this, mastering Bing’s positioning criteria is essential … Read more
In this article, we will understand how social media optimization can boost your results on the Google SERP . Are social networks a positioning factor on Google? The answer to that question is “no”… at least not directly. However, these platforms can indeed contribute to the website with the necessary elements to position itself in search … Read more
